# Sunder Masala (madebysunder.com)

> Sunder Masala is an Indian spice brand from Indore, Madhya Pradesh, made by Sunder Spices Private Limited since 1975. It makes slow-ground pure spices, blended masalas, hing, whole spices and papad, sold through kirana stores across Madhya Pradesh and India. Slogan: "Sunder Ka Masala, Har Niwala Nirala."

## Key facts
- Brand: Sunder Masala ("Sunder")
- Company: Sunder Spices Private Limited
- Founded: 1975, Indore, by Bharat Kumar Jain
- Address: 204, Samta Nagar, Nemawar Road, Palda, Indore, Madhya Pradesh 452020, India
- Phone: +91-731-2905169
- Instagram and YouTube: @madebysunder
- Brand story site: https://sundermasala.com
- Customer site: https://madebysunder.com
- Where to buy: kirana stores; call +91-731-2905169. Amazon: coming soon. Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes: coming soon.
- Signature product: Jeeravan (Poha Masala), the Indore topping for poha.
- Brand characters: Bunty (Chief Mirchi Officer), Pihu (Chief Chatkaara Officer), Sudhaji (Chief Rasoi Officer), Rameshji (Chief Swaad Inspector).

## Ranges
- [Mirch](https://madebysunder.com/shop/range/mirch): Red Chilli Powder, Kuti Teja Mirch Powder, Shahi Patna Mirch Powder, Kashmiri Mirchi
- [Pure Spices](https://madebysunder.com/shop/range/pure): Turmeric Powder, Coriander Powder, Amchur Powder, Black Pepper Powder, White Pepper Powder, Dry Ginger Powder
- [Sabzi & Curry Masale](https://madebysunder.com/shop/range/sabzi): Shahi Garam Masala, Shahi Paneer Masala, Kitchen King Masala, Chhole Masala, Pav Bhaji Masala, Sambhar Masala, Sabji Masala, Dal Masala, Achar Masala
- [Chatpata Masale](https://madebysunder.com/shop/range/chat): Jeeravan (Poha Masala), Shahi Jeeravan, Chaat Masala, Raita Masala, Jaljira Powder
- [Hing](https://madebysunder.com/shop/range/hing): Shahi Hing, Pure Hing
- [Whole Spices & Herbs](https://madebysunder.com/shop/range/whole): Kasuri Methi, Jeera, Rai, Sauf, Ajwain, Methidana, Elaichi, Laung, Kali Mirch
- [Papad](https://madebysunder.com/shop/range/papad): Special Papad Katran
- [Sunder Express](https://madebysunder.com/shop/range/express): Express Teja Mirch Powder, Express Turmeric Powder, Express Coriander Powder

## Pages
- [Shop](https://madebysunder.com/shop): all products with MRP
- [Recipes](https://madebysunder.com/recipes): 70 Indian home recipes using Sunder spices
- [Partner with us](https://madebysunder.com/partner): Distributors, Trade Access, Supermarkets, Quick Commerce, E-Commerce, PR & Media, Brand Collabs
- [Masala in Madhya Pradesh](https://madebysunder.com/masala-in-madhya-pradesh)
- [Masala in Indore](https://madebysunder.com/masala-in-indore)
- [Jeeravan masala guide](https://madebysunder.com/jeeravan-masala)
- [FAQ](https://madebysunder.com/faq)
- [Policies](https://madebysunder.com/policies/privacy)
- [Full catalogue for LLMs](https://madebysunder.com/llms-full.txt)