What is Sunder Masala? Sunder Masala is a spice brand from Indore, Madhya Pradesh, made by Sunder Spices Private Limited since 1975. It makes pure ground spices, blended masalas, hing, whole spices and papad.
Who started Sunder Masala? Bharat Kumar Jain started Sunder in Indore in 1975.
Where can I buy Sunder Masala? At kirana stores, mainly across Madhya Pradesh. You can also call +91-731-2905169 to order or find a stockist. Amazon is coming soon, and Blinkit, Zepto, Swiggy Instamart and Flipkart Minutes are coming soon too.
Is Sunder Masala available online? Not yet. An online store on madebysunder.com and listings on Amazon and quick commerce apps are coming soon. Subscribe to Sunder Chitthi to hear first.
What is jeeravan? Jeeravan is a tangy, spicy masala from Indore made with dry mango, chilli, cumin, coriander and warm spices. It is sprinkled on poha, sev, upma and snacks. Sunder makes Jeeravan and a richer Shahi Jeeravan.
What is the difference between Shahi Hing and Pure Hing? Pure Hing is 100% asafoetida and very strong, so a grain is enough. Shahi Hing is compounded hing made with wheat flour and edible gum, easier to measure for daily cooking. Shahi Hing contains wheat.
Which chilli powder should I use? Red Chilli Powder for everyday heat, Kuti Teja for coarse extra heat, Kashmiri Mirchi for colour with mild heat, and Shahi Patna Mirch for a balance of heat and colour.
What is Sunder Express? Sunder Express is the value range of Teja Mirch, Turmeric and Coriander powders, in packs down to ₹5.
Who are Bunty, Pihu, Sudhaji and Rameshji? They are the Sunder family. Bunty is Chief Mirchi Officer, Pihu is Chief Chatkaara Officer, Sudhaji is Chief Rasoi Officer and Rameshji is Chief Swaad Inspector. Follow them on Instagram and YouTube at @madebysunder.
How do I become a Sunder distributor? Fill the Distributors form on the Partner with us page or call +91-731-2905169. Retailers can use the Trade Access form.
Are Sunder prices MRP? Yes. Prices on this website are MRP inclusive of all taxes.
Where is Sunder Masala made? In Indore, Madhya Pradesh. The registered address is 204, Samta Nagar, Nemawar Road, Palda, Indore 452020.
